Global clean energy markets are
expected to quadruple in the next ten years. Analysts expect the industry will
grow 20% to 30% annually and all sectors of the green economy are growing
faster than their conventional counterparts. Scores of fortune 500 companies
from Alcoa to Dell to General Mills to Wal-Mart are all going green. Many
companies like Starbucks, Home Depot and Eastman Kodak are being held
accountable by their stockholders and consumers to reduce their carbon
footprint. Companies now realize that being green is a core business issue.
All of that spells more jobs in a
widening array of career fields. There is no better time to invest in your own
future and the future of our planet by joining the revolution.
Back in 2011 when I started working with solar clients, there was a Greenwire article, “Green Jobs Sector
Poised for Explosive Growth”, and the Pew Center on the States’ Interim
Deputy Director Lori Grange said, “The nation’s clean-energy economy is
poised for explosive growth….the trends include surging venture capital
investments….a critical growth rate in clean-energy generation, energy
efficiency and environmentally friendly products.” Cleary employment in
renewable energy is slated to increase substantially. So, how do you get in?
Deciding What is Right for You
Being unemployed in any market can be
frightening, frustrating, and financially devastating if you are unemployed for
a long period of time. But, let me ask you, how passionate were you about the
job you lost? Recent statistics have shown that a staggering 80% or those
employed are dissatisfied with their jobs. According to the U.S. Bureau of
Labor Statistics, the average employee spends 8.2 hours a day working. If
you’re going to spend a third of your life doing something, you should not only
enjoy it, but you should find it meaningful and rewarding, too. Now that you
are on the market, why not see this as an opportunity to re-think your true
calling and focus on positions that will be ultimately more rewarding for you.
“To thine own self be true”
~ Shakespeare
A study by the University of Chicago found that
the most satisfied and happy workers were in jobs that focused on serving other
people. Michael Henderson writes in Finding
Truth North (2003), “It is our values that give us meaning in life, and
meaning, in turn provides us with strength, motivation, and willpower.” Not a
bad cache of attributes to take with you to the workplace.
Think about
this: Aligning your professional work with your personal values can help you
increase your productivity, lower stress, feel fulfilled and raise your morale.
Who wouldn’t want to do that? If your outlook on life, your behavior and
politics are green, maybe it’s time for your career to match.
Finding Employment in the Green Sector
While some specialized positions may require
retraining, many other environmental positions are available. Eco-friendly companies need environmentally
competent accountants, technicians, researchers, scientists, managers, sales
and marketing professionals, and all of the knowledge and creativity that any
other company does. Ultimately, being green is a choice that you can apply to
any work you do.
In
most cases, finding a green job is no different than finding any type of job.
The basics like developing an appropriate resume, targeting where to post it,
writing customized cover letters and focusing your search are the same. The
difference is the slant you give to your job search.
Find Your Focus
First,
determine what industry you’d like to work in. Are you interested in green
building? Renewable energy? Energy efficiency? Do a little homework on each to
find what interests you the most.
Once
you have narrowed your focus, obtain as much education as possible. If you
don’t have time or finances for a 2 to 4 year college or university degree,
take some short courses. The industry offers many top-notch educational centers
such as the Solar Living Institute (Solarliving.org), Evergreen Institute
(EvergreenInstitute.org), Solar Energy International (SolarEnergy.org), and the
Midwest Renewable Energy Association (the-mrea.org), the Brotherhood of
Electrical Workers (ibew.org) also offers training and certifications for its
members. There are organizations like these in almost every state so spend
sometime searching for groups in your area.
Network, Network, Network
As you
already know most jobs are not posted so think of all the networking avenues that
are available to you. There is no better way to land a job sooner than later
than to be face to face with a potential employer. Attend local and regional
association meetings and annual conferences of renewable energy and
green-building organizations. Volunteering for your local chapter can give you
an edge as well. It shows potential employers that you committed to becoming an
active participant in the industry.
Two of
the largest associations that have chapters throughout the country are The
American Solar Energy Association (ASEA.org), and the U.S. Green Builders
Council (USGBC.org). There are also many clean tech and green professional
groups you can find online.
Focus on What You Do Best
You
will be transferring and adapting your skills, in addition to learning about
the green technology sector. Focus on what you did well in your last job you
really enjoyed. That is the same “muscle” you will flex in your new found green
job.
If you
have a marketing background, realize that at the end of the day marketing is
marketing. Understanding what a successful marketing campaign entails and how
to run one is more important than what you will be marketing. Understanding the
product you are marketing is something you can learn.
“Renewable
Energy and energy efficiency can create skilled, well-paying jobs, many of
which are not subject to foreign outsourcing.” – American Solar Energy Society, Renewable Energy & Energy
Efficiency: Economic Drivers of the Twenty-First Century, 2007. This is another good reason to set your
sights on the green job market.
There
are numerous job sites that focus specifically on green technology. If you
Google “green jobs” or “green collar jobs” you will find many resources that
can help you get started on the path to a new and rewarding career in GREEN
technology. Good luck!
Green job Resources:
U.S. Green Building Council’s Career Center
(http://CareerCenter.USGBC.org)